You have spent valuable time setting up your business, taking a Cranial Prosthesis Certification Course, connecting with insurance companies to take insurance payments, and everything else to be a medical wig provider.
So what’s next?
It’s time to start marketing your medical wig business so you can begin to book cranial prosthesis consultations and provide medical-grade wigs to clients suffering from hair loss.
I am excited to tell you all the benefits of the Wig Medical Directory Listing in this article. Still, we must ensure you get set up for success as a Cranial Prosthesis Specialist, so let’s first go over some of the basics for your medical wig business.
And just a quick reminder, getting in the Wig Medical Directory is FREE for all students of the Medical Wig Certification Course!
Cranial Prosthesis Marketing First StepsTo get started with marketing your cranial prosthesis business, you will want first to get started with the following.
Register a Domain NameWe usually recommend using GoDaddy to register your domain. Keep your domain name and social media handles consistent.
GoDaddy has technology integrations with all the primary website providers. These relationships make it easier to switch platforms if you ever choose to do so.
Get a Professional Email Address
Want your clients to take you seriously?
A professional email address is a cost-effective way to keep a professional appearance. There are many different email providers, but we are fans of Google Workspace.
Google Workspace operates like Gmail, but you can have your domain name at the end instead of an @gmail.com email address. This branding tip is essential.
Professional companies should always have a professional email address. No exceptions.
Set Up Social Media AccountsRegistering your social media accounts is easy and free to do.
The most important ones to register will be Facebook, Instagram, TikTok, Twitter, YouTube, and Pinterest. Try to stay on brand and get a consistent set of names registered.
Once registered, use a program like Canva to fill in all the banner images and profile photos. Canva makes it easy because their pre-built templates for each platform have up-to-date image sizing.
Create a Professional WebsiteA home base for your business is a must!
Setting up a website will allow you to send the most traffic, generate leads, publish information, and make online sales.
Most people will use Shopify, Squarespace, Wix, or WordPress.
Use what you feel most comfortable with and start building out your website.
Next Step: Create Content
Content is king! The visual side of your marketing will help you gain followers, which you will later convert into clients or sales.
You must have content on all your social media platforms. Don’t come out of the gate with ten daily posts, then disappear a month later.
Be consistent and plan your content wisely.
Build out your Facebook & Instagram Pages
Log into your Facebook Business Manager and connect your Instagram and Facebook accounts. This connection will allow them to work together, schedule posts, and answer comments in one place.
Long Form Videos On YouTubeYouTube is the place for long-form videos that educate the viewer.
Use a script for your video, so you stay on track. Nobody wants to watch someone rambling away on topic. Our attention span will not be able to handle it.
Create Short Form Content for IG Reels, FB Reels, YouTube Shorts, and TikTokShort-form content is scorching these days. TikTok took over social media in the last few years, and it’s not just for teens.
Create informative videos about medical wigs and cranial prosthesis and post them everywhere you can. Using a service like Trello can help you stay organized and on task.
Once again, using a script for your videos is a great idea. You can even use your phone as a teleprompter with an app like “Teleprompter,” which can help!
Write Blog Posts About Your Products & Services
Writing blog posts are an essential part of your marketing strategy.
Having articles on your website will showcase your knowledge and keep visitors engaged. You need to warm up the readers to show them how you are obsessed with hair loss solutions and that you are the best person to solve their problem.
Want an example? Check out the Wig Medical Blog.
Blog posts are also great to share on social media and in your email newsletters.
Your Cranial Prosthesis Marketing Secret WeaponNow, the moment you have been waiting for!
The Wig Medical Cranial Prosthesis Directory is your powerful secret weapon for being found as a medical wig specialist in your local area. Adding to the Wig Medical Cranial Prosthesis Certification Course was a fantastic bonus.
This directory listing bonus is so powerful we believe it’s entirely worth the course's cost. It will then pay for the medical wig course if it generates one medical wig consultation and a wig purchase. You will find that Wig Medical is here to set you up for success in the medical wig industry.
Each listing is curated explicitly so that search engines will know who you are, what you provide (medical wigs & cranial prosthesis consultations), and the city of your location.
Here are three guidelines, so you get the most out of your directory listing:
Professional Bio PhotoWe suggest you use a professional photo for your directory listing. The good news is that you can take a great shot with today's iPhone without needing an expensive photographer.
Standing in a well-lit room with windows and taking photos against a white wall is sufficient. A few tips would be to avoid standing close enough to the wall and ensure the lighting focuses on your face. Take the photo during the daytime, and you should be looking out the window, not having the window behind you.
When filling out the directory onboarding form, we will ask you to upload the photo and put it in our designed listing template.
Here is an example.
Bio Written with Detail
Spending some time writing out your bio is going to be crucial to your success. But, unfortunately, there is not much we can do with a biography that is just a few sentences.
Make sure your bio is at least 500 words and up to 1,000 words. It should include information about your background, your mission, your city, and even plans for being in the industry.
You want to give the potential client plenty of information about yourself, so they can feel comfortable working with you. Hair loss is a sensitive subject for most people, so they will look for someone they trust to help them with a medical-grade wig.
Grammarly is a program you should use to fix any issues with punctuation, passive voice, spelling, or synonym suggestions. Our team uses it for all the articles in our Cranial Prosthesis Blog. It’s also a great program to help you become a better writer.
Professional WebsiteA website is so essential for your success as a Cranial Prosthesis Specialist. It’s going to be the place to find your contact information, information about your services, and book appointments.
The Wig Medical Directory listing will link directly to your website, which will help increase its overall search appearance. Your website will also be the point of contact for the potential client that finds you in the Wig Medical Cranial Prosthesis Directory.
Remember, the key to marketing is to make it easy for people to contact you and start a conversation.
What if I am Already a Cranial Prosthesis Specialist?
We have a solution for you if you are already certified and don’t need to take the Wig Medical Certification Course but want a listing in the directory.
You can purchase a directory submission independently of the course - Cranial Prosthesis Directory Listing.
What are Some of the Results?
The proof is in the pudding!
Now I'm upfront that there is no way we can guarantee a first-place ranking for everyone. However, the results have shown fantastic search results.
The first thing to realize is that the search results take time. This patience is needed because it takes search engines time to rank a new page and information.
We focus on the term “Cranial Prosthesis Specialist” and then the “City” and or “State.” As Wig Medical grows, ranking for many search terms can be expected. A well-written bio submission will be the key to success for all this to work.
Yes, we can’t stress enough the importance of a well-written bio!
So let’s take a look at some of the search results:
At the time of writing this article, Germain Leroux has the #1 and #2 position in Google search. This is right after the Google Ads and Google My Business Map Listings.
Another example when searching for a Cranial Prosthesis Specialist in Newport News, Virginia. Once again in the number 1 and number 2 spots.
Think about how showing up first in search results could help grow your business.
Wig Medical offers the most comprehensive Cranial Prosthesis Certification Course and works hard to ensure you get the most out of it with marketing support.
See you in the search results!