Shalena Bratcher

I am a wife, a mother, and an entrepreneur. I’ve been married to my high-school sweetheart for twenty years.

After traveling the world and returning to build my career, I made the decision to go back to school.

I completed my MBA and earned a Certificate in Diversity, Equity, and Inclusion from Cornell University—an accomplishment made even more meaningful because I graduated with no student debt, a milestone for both me and my family.

From there, I took a chance on beauty.

Following the birth of my third child, I began experiencing significant changes in my hair.

As I searched for alternative solutions, I turned to wigs, but after several disappointing online purchases, I made myself a promise: if I ever had the opportunity to help others facing similar challenges as a cranial prosthesis specialist, I would provide high-quality products and genuine support to guide them through their journey.

What do you enjoy as a Cranial Prosthesis Specialist?

I truly enjoy sharing in the satisfaction and joy a client feels when they receive the perfect cranial prosthetic.

Witnessing that moment of renewed confidence is incredibly rewarding — it’s beauty, rejuvenated and restored.

How do you want to help your clients?

As a Cranial Prosthesis Specialist, I assist clients experiencing hair loss by helping them select the most appropriate medical wig or topper for their needs. 

With compassionate, discreet care, I offer personalized consultations that consider the ideal hair texture and wig construction to help restore their beauty and confidence.

What do you love about the community you work and live in?

Living in and serving a community of diverse ethnicities allows me to offer a wide range of options for both men and women.

While I serve as a provider, I also gain valuable insight into the unique beauty needs and trends of different cultures. This continual learning strengthens my expertise and deepens the trust I share with my community.

Bratcher Beauty is the only Black-owned beauty supply store in Middlesex County, NJ. I offer products for everyone, with a special emphasis on showcasing Black-owned beauty brands and supporting local talent.

In addition, my store features integrated services such as eyebrow threading and professional makeup applications, creating a comprehensive beauty experience for the community.

Connect with Shalena Bratcher in Iselin, New Jersey

Instagram- Bratcher Beauty

Website - Bratcher Beauty Website